![]() “Women Supporting Women: The Inspiring Story Behind One of the 20th Century’s Least-Appreciated Innovations,” is the headline of one representative example. Most media coverage the three women have received about their game-changing creation echoes this effusive, downright reverential tone. As Runner’s World magazine headlined its 2018 feature story: “The Greatest Invention in Running-EVER-Is the Sports Bra.” In the wake of the passage of Title IX in June of 1972, the invention made it easier for millions of girls and women to play sports, and created a unique category of sportswear apparel that today is a multi-billion dollar industry. “Learn how three friends transformed the way women exercise forever,” the host gushed in the tease, before she Zoom-interviewed Lisa Lindahl, Polly Palmer Smith, and Hinda Miller from their respective homes.Īnd why not? The sports bra was a true innovation. The recent appearance on the Today Show of the three women who invented the sports bra was your typical morning-show fare: three-and-a-half-minutes of relentless cheer.
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